Lao Sanchez

Originally from Colombia and professionally shaped in the Netherlands, I bring 17 years of experience designing and leading digital product experiences across Web2 and Web3. My work spans product strategy, design leadership, and hands-on craft, with a focus on building products that are both ambitious in vision and rigorous in execution.

Design is the thread that runs through everything I do. I enjoy the ambiguity of starting from nothing as much as the discipline of making an existing product meaningfully better. I care about clarity, craft, and precision—and about creating experiences that feel considered rather than merely functional.

I got into design because I've always been interested in people: how they think, what they value, and how the things we create influence their everyday lives.

Beyond design, I'm interested in sound, photography, training, and Cairo, my four-legged reminder that not everything can be optimised.